Think and Drink Campaign 2014
- 12/01/2018
- 1
Think & Drink is a CSR campaign initiated by SPVB with the mission of inspiring and empowering young people to protect the environment via a very simple act of drinking from glass bottles. The initiative started in 2011, and SPVB is proud to be the first beverage company in Vietnam to initiate such a campaign, calling Vietnam consumers to drink from glass bottles, an environmental-friendly product.
Think and Drink Campaign 2014
This campaign is to demonstrate our core values ‘care for customers, consumers, and the world we live in’ towards the sustainable development for society. This year, the initiative has gained a high level of social awareness and engagement with a new approach: ‘We encourage youth to drink glass bottles; via this, SPVB will donate trees to make Vietnam greener’. Since November of 2014, when drinking glass bottles and partaking in campaigns activities such as digital games and on-the-ground activations young people have the chance to donate trees with their name on it. We are proud to update you about the reach of “Think and Drink” campaign - over 900,000 views of the viral clip on Youtube; Over 72,000 players on “Sky Garden” game –Zing.vn and applications on fanpages; Over 50 articles and news about campaign; Nearly 1,000 people join in Tree Planting events and Cultural House event; and hundreds of trees planted.
The campaign will continue throughout 2015 and onwards when we will plant more trees across three regions in Vietnam. We believe that this new approach will make Think & Drink campaign more engaging and socially impactful than ever.